What makes a video campaign sparkle?

  • Great acting
  • Breathtaking locations
  • Sweeping camera shots
  • Moody lighting
  • Beautiful set design
  • Swarovski crystals

While you won't find that last item in a filmmaking 101 book you can find Swarovski crystals everywhere in the worlds of fashion and entertainment.

In this installment of The Mane Attraction Senior Manager Tina Gosselin and Head of Trade Marketing Kisha Reid join us to share the marketing and branding practices that have made Swarovski a multi-billion dollar global juggernaut.

But Swarovski isn't just making red carpets and fashion runways shine or showering The Academy Awards stage with 45 million crystals. Tina and Kisha breakdown Swarovski's philosophy on working with companies of all shapes and sizes to provide products and services that define founder Daniel Swarovski's original vison of creating "a diamond for everyone" back in 1895.

Of course we also talk video. Using branded docu-style video content has helped Swarovski get the word out on their partners, as well as the brand's own charitable work. Recently a documentary on Swarovski Waterschools hit the festival circuit and is now available on Netflix. Started in 2000, the waterschools educate communities on water sanitation, hygiene and regional issues to ensure access to clean drinking water in schools around the globe including The United States, Brazil, China, Thailand, Austria, Uganda, and India.

Between the Swarovski family's constant innovation, and the teams working with Tina and Kisha, Swarovski crystals can literally add sparkle to anything.

Click Here to find out more about Swarovski Waterschools and check out their documentary on Netflix.

Show Notes

Arty and John host Tina and Kisha as they talk about:

  • How Tina and Kisha started working for Swarovski
  • What Swarovski looks for in branding partners
  • Marketing and branding practices that have made Swarovski a leading fashion and entertainment brand
  • How Swarovski uses video to market their brand
  • Partnering with Swell Water Bottles to raise money for The Swarovski Waterschool
  • Tina and Kisha's favorite video campaigns including a documentary about The Swarovski Waterschool now available on Netflix
  • How Swarovski crystals can literally accent anything
  • Just how shiny their offices get when daylight hits their crystals
  • Getting involved with The Academy Awards and Broadway
  • Tina and Kisha's advice for other marketers and sales managers looking to make their mark

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