I'm John Antonacci, Animus Studios' head of business development. A big part of my job is focused around communicating the value of video marketing. Instead of a routine “top ten” list, I decided to give you a bonus one and go with my lucky number, the magical number 11. Soon it’ll be yours too.
Why 11? My family’s lucky number is 11. I can’t tell you how many times we see that number. In particular the number 1111. When it pops up usually something good just happened. Watch, now that I pointed it out you’re going to see a lot more 11’s too. I certainly wouldn’t blame you if you’re suddenly inclined to change your lucky number to 11 after you notice the barrage of 11’s coming your way. Let me start you off with my favorite 11 video stats marketers should love.
Some folks don’t care for stats but marketers love them and need them. How can you make a marketing decision without statistics? You can’t just go with your gut.
Every decision marketers make is usually met with scrutiny. And there are aboslutely people that are still skeptical about the rise of video content and its value. That's where these stats can come in handy.
Steal these for your next pitch.
I hope you found these stats useful. These big numbers are great tools, but they're just part of the picture. It's important to build your own library of metrics based on your own work so you can build credibile case studies and share your success.
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